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Introduction
Do you have some brilliant ideas, thoughts, suggestions, or a piece of advice that you would like to share with the world? Then, the art of writing an article is one of the things you should consider. This piece of writing will help you learn how to write a compelling article in a step-by-step approach.
What is an article?
In short, an article is a method of written means of communicating a person’s thoughts, ideas, or concepts to the world, or, an organization’s way of sharing information with its employees or clients. Many organizations like newspaper agencies, public relations companies, marketing firms, or even businesses use articles as a method of communication across various levels or to their customers.
Here, we will discuss a ten-step approach that you can employ while writing an effective piece of information called an article.
A step-by-step approach to writing an effective article
Go through the following guidelines on how to write a brilliant article that might be a hit among your likely target audience.
- Research what’s likely to be a hit with the target audience.
Before you start writing what’s on your mind, it’s important to conduct thorough research on the target audience’s pain points. This will help understand and conceptualize what’s going to be successful with the target audience of the article.
The fact to bear in mind while writing an article is to write for your audience. This idea of writing for your audience means creating written content that fits well with readers’ needs, aspirations, and requirements. Irrelevant and vague content will not find readers.
The best and most popular articles are those that identify themselves with the target audience’s pain areas. In precise terms, the most popular way to engage with your readers is to know what they need assistance with.
- Plan the target keywords
Planning and finding out keywords or what kind of content your target audience is searching for on search engines is the next step.
Keywords are phrases or queries that the audience is typing in search engines like Google or Bing to help them find relevant content. Examples of keywords include “Affordable sports shoes”, “Tips to writing an article”, or, “How to cook chicken curry” etc.
The important tip here is to include a relevant keyword in your article’s title, subheadings, or subject matter to help search engines understand what your article is about. This will help search engines when to show your article on its search pages.
- Research and choose a topic
A very important step in article writing is to plan and research the topic you wish to write your article about.
Make a proper list of topics you think are relevant and are passionate about writing. Then, convey your researched topics to your organization’s team members and your manager.
You may keep the following points in mind while doing topic research:
- Selecting reliable sources: You ought to choose sources that are credible and reliable like reputable academic journals, publications, or government sources while choosing your topic.
- Dig deeper: You need to dig deeper into what you wish to write your article about. The more detailed your article will be, the higher the interest of your reader will be in your article.
- Check facts and references properly: You should cross-check the correctness of all the facts you are using in your article and should attribute the resources you have used properly.
- Organize an outline
This may seem an extra hurdle to cross, but it’s a crucial one. It’s vital to create an outline or give structure to your article before you begin writing its subject matter or content.
Organizing an outline for your article on paper before you pen down your thoughts will help you write a well-structured, clear, and concise piece of writing that’s easy to read and understand. A clear structure to your article will make the writing process efficient and will help save time and effort.
- Write a headline that’s effective and captivating
A crucial step on how to write an efficient article is to write a headline that’s eye-catching, effective, and captivating. The article’s headline should immediately catch the reader’s attention on the Search Engine Research Page (SERP) and be so compelling that the reader clicks on it.
A method to write a compelling headline is to:
- Include the target keyword in it
- Use words in a headline in such a way that they match the user’s search intention
- Use catchy power words and numbers in it
- Pen down a strong introduction
Your article might have a highly captivating headline, but without a relevant and to-the-point introduction, the reader can easily lose interest in your article. Therefore, you need to write a relevant introductory paragraph in your article that mentions what is your article about.
The introduction to your article must create an interest among the audience of your article such that the reader feels compelled to read your article further. This will also help reduce the bounce rate of your article webpage.
Write a relevant hook in the introduction that could be a compelling question or an interesting fact that catches the reader’s attention and encourages him to read further.
- Organize subject matter into descriptive subheadings
Organizing the content of your article in clear and descriptive subheadings will help readers know what and where to look for information and what your article is about.
Some readers look for quick facts while others want to have details of the subject matter. Having descriptive headings will serve the purpose of both types of readers.
Having descriptive subheadings in your article will keep the reader engaged and understand what each section is about.
- Write a reinforcing conclusion
The concluding paragraph or section in your writing is where you tell your reader what the main takeaways of your article are. You tie everything here and reinforce what information you want to convey to your readers.
It’s important to summarize the main points of your article in conclusion and also include a CTA (Call to Action) in it to help guide readers on what to do next.
- Add relevant images and tables
Though it seems vague, it’s equally important to add relevant images that match your article’s content in it. It’s also good to add tables where required so that navigating and summarizing points becomes easy for readers.
Both images and tables add a visual appeal to the article and make it look appealing and effective as well.
- Proofread and edit the final draft
The most important and final step in writing an article is to proofread the article’s draft over and over again. Read this draft repeatedly to yourself. Seek a friend or colleague’s help in reviewing the draft before finalizing the content of the article.
Lastly, don’t forget to edit your article for final touches to write a grammatically accurate and error-free piece of writing.
We hope the above article will help you assist in the process of how to write an efficient article!
Xi-Pi Technologia as a digital marketing firm can help you understand and write attention-grabbing blogs, articles FAQs, etc. that will help your website gain top ranks on search engines in due time. Contact us now!
Visit www.xipitechnologia.com
FAQs on writing an article
Q 1: Can someone write a good article?
A 1: Of course, with a good hold of the language and a knack for writing, you can write good articles after reading the above piece of information.
Q 2: What are the main parts of an article?
A 2: The main parts of an article include: the title, introduction, main body, conclusion, and references.
Q 3: What is the format of an article?
A 3: The format of an article has three parts: the introduction that hooks the reader, the body that has the main content, and the conclusion that summarizes the main subject matter.
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